Mar 20, 2015
Michael Katz is a video games industry pioneer. Katz was Marketing
Director for New Product Categories at Mattel Toys, where he helped
create the portable, hand-held games category with the Auto Race
and Mattel Football handheld toys. And he was Vice President of
Marketing at Coleco, where he worked on ColecoVision and the Coleco
tabletop arcade game line. Then he was president at Epyx, where he
oversaw the release of three hits for the Atari 8-bit computers —
Pitstop, Jumpman, and Summer Games. He left Epyx for Atari, where
he was head of the short-lived entertainment electronics
division.(What's electronic entertainment? Think hardware toys like
Teddy Ruxpin and Laser Tag.) Later, he was president of Sega
Entertainment, where he oversaw the launch of the Sega
Genesis.
LINK
Thanks, it was very interesting and insightful, helped with my article.
The most interesting part of this podcast was the mention of how Sega approached Atari to try to sell them the Sega Genesis. What another triumphant failure for Atari.