Preview Mode Links will not work in preview mode

ANTIC The Atari 8-bit Podcast


hosts: Randy Kindig, Kevin Savetz, Brad Arnold
email: antic@ataripodcast.com
twitter: @AtariPodcast
Facebook: facebook.com/groups/ataripodcast

 

Mar 20, 2015

Michael Katz is a video games industry pioneer. Katz was Marketing Director for New Product Categories at Mattel Toys, where he helped create the portable, hand-held games category with the Auto Race and Mattel Football handheld toys. And he was Vice President of Marketing at Coleco, where he worked on ColecoVision and the Coleco tabletop arcade game line. Then he was president at Epyx, where he oversaw the release of three hits for the Atari 8-bit computers — Pitstop, Jumpman, and Summer Games. He left Epyx for Atari, where he was head of the short-lived entertainment electronics division.(What's electronic entertainment? Think hardware toys like Teddy Ruxpin and Laser Tag.) Later, he was president of Sega Entertainment, where he oversaw the launch of the Sega Genesis.

 

LINK

 

Coleco Electronic Quarterback commercial  


Petr
over a year ago

Thanks, it was very interesting and insightful, helped with my article.

Michael
over two years ago

The most interesting part of this podcast was the mention of how Sega approached Atari to try to sell them the Sega Genesis. What another triumphant failure for Atari.