Thu, 19 March 2015
Michael Katz is a video games industry pioneer. Katz was Marketing Director for New Product Categories at Mattel Toys, where he helped create the portable, hand-held games category with the Auto Race and Mattel Football handheld toys. And he was Vice President of Marketing at Coleco, where he worked on ColecoVision and the Coleco tabletop arcade game line. Then he was president at Epyx, where he oversaw the release of three hits for the Atari 8-bit computers — Pitstop, Jumpman, and Summer Games. He left Epyx for Atari, where he was head of the short-lived entertainment electronics division.(What's electronic entertainment? Think hardware toys like Teddy Ruxpin and Laser Tag.) Later, he was president of Sega Entertainment, where he oversaw the launch of the Sega Genesis.