Retrocomputing podcast about the Atari 8-bit line of personal computers
hosts: Randy Kindig, Kevin Savetz, Brad Arnold
email: antic@ataripodcast.com
twitter: @AtariPodcast

Michael Katz is a video games industry pioneer. Katz was Marketing Director for New Product Categories at Mattel Toys, where he helped create the portable, hand-held games category with the Auto Race and Mattel Football handheld toys. And he was Vice President of Marketing at Coleco, where he worked on ColecoVision and the Coleco tabletop arcade game line. Then he was president at Epyx, where he oversaw the release of three hits for the Atari 8-bit computers — Pitstop, Jumpman, and Summer Games. He left Epyx for Atari, where he was head of the short-lived entertainment electronics division.(What's electronic entertainment? Think hardware toys like Teddy Ruxpin and Laser Tag.) Later, he was president of Sega Entertainment, where he oversaw the launch of the Sega Genesis.

 

LINK

 

Coleco Electronic Quarterback commercial  

Direct download: Michael__Katz.mp3
Category:general -- posted at: 9:18pm EDT
Comments[2]

  • Thanks, it was very interesting and insightful, helped with my article.

    posted by: Petr on 2016-05-13 05:43:19

  • The most interesting part of this podcast was the mention of how Sega approached Atari to try to sell them the Sega Genesis. What another triumphant failure for Atari.

    posted by: Michael on 2015-03-20 15:47:55

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